If you haven’t been living under a rock, you must have received at least one email that has informed you about the latest sale or the new products on offer. If not sale offers, you must have definitely received emails that solicit your assistance or donation for a charity. You might have at least found a few emails residing in your junk mailbox that has assured you about your 1 million Euro jackpot winnings. All these emails are examples of well-crafted email marketing campaigns that have been designed to get you to sit up and notice. You will read below what an email campaign comprises of and why it is one of the marketer’s favorite methods of communication.