Knowing your own business inside-out should come to you involuntarily. Sure, you may be aware of the financials and other technical aspects about your firm, but that’s just not it. You need to broaden your knowledge by looking at your company from the customer’s point of view.
List all the offers that you have for your customers. What sets you apart? What kind of problems are you ready to solve for them? Why should your customers buy your product/service over your competitors? Focus more on the ones who actually find value in your offers at present and then move to targeting the ones who you want to benefit the most.
Your current clients need not necessarily be your ideal clients. They might show very little interest and may not even return. Therefore, it’s time to chalk up your goals and give your company a clearer sense of direction. This gets easier when you’ve looked at your business through your customer’s eyes. Are they happy with you? Are you happy with them? Is it adding value to your business? Determining your goals will only help you devise strategies to attract the right kind of customers and cut down on wastage of time.
Pick out the best and worst experiences you’ve had with your past customers and use it to your advantage. How? Find out if there was anything recurrent among all the bad interactions and add it to the donts. Find out what clicked the most through the big wins and modify it to your present requirements.
Build your customer profile by gathering basic demographic details, what their goals are, and what influences their buying decisions. This will give you all the need-to-know information about who you’re trying to target. Another way to get inside your buyer’s head is having customer interviews. Pick a few of them and ask the right questions to learn what they love about you or what they don’t like about you.
Once you’ve put in all the hard work and research from your end, don’t let all the information just sit unused. You need to use the information you’ve gathered as much as possible in order to continue improving your business and influence every decision you take. Only defining your ideal customer won’t bring them to you- get to work with your resources.