Do’s and Don’ts When Approaching a CFO
A CFO, as the name suggests, is the chief financial decision maker within an organization. If CEO is all about risk taking and setting lofty business goals to be achieved, CFO is the person who decides on the budget and completes the financial forecasting for the company. It is important that the CEO and CFO agree on the business goals so that it can be achieved within the budget established for the organization.
Why approach a CFO with your campaign: The Chief Financial Officer is the executive decision maker when it comes to deciding whether to invest in a new product or service. CFO decisions would be made after considerable thought given to the profitability and sustainability of having the product or services purchased. If you are confident about your product or service’s life cycle and profitability, approaching the CFO would ensure immediate action and sales without any corporate delays getting in the way.