Out of all the marketing channels out there, email marketing is one of the best tools to convert readers into leads. People are bombarded with emails day after day but almost all the time, emails go unnoticed and finally in the trash! There are very few examples of good email marketing out of which BuzzFeed, Uber, Birchbox, and the likes, have succeeded in using this channel of marketing to the fullest.
Most email marketers are obsessed with Click Through Rates (CTR) and Open Rates since these rates are directly proportional to lead inflow- higher the rates, better the conversion. This means the readers must not just ‘open’ your emails but also ‘click through’ on them after subscribing. But how do you create such an ideal and perfect email? How do you make your offer so compelling that your readers find it hard to ignore and click through, in spite of having several others in their inbox? Look out for these 5 effective components to be optimized in every single email that you deliver.