More than 35% people are using email across the world and that’s about 2.5 billion people. It’s expected to increase 2.9 billion email users in upcoming next years. According to Radicati Group, who came up with that info, that world sends about 198 billion email daily. Out of this 198 billion emails, 110 billion is business email. Today, the internet is spreading its wings so rapidly over the years, it’s only a matter of time before everyone in the world is connected to the web. It has become the primary medium for carrying and transferring information and it has surpassed its competition in more than one way. It is natural and for only that reason, many businesses have decided to replace the advertising and marketing over the physical medium (such as TV and Radio) for various type of online marketing.
In this 21st century and there are lots of ways to promote your business on the web, but no none is as reliable as email marketing. The significance of email marketing is often questioned though. Despite what you may have been told, read, or just assumed, emailing is a digital marketing technique that is keeping its own in the marketing options for businesses.
Let’s put it simply. Email marketing is a vibrant and powerful tool to connect with the people. Use it, and think about your own experience. Do you know anyone who doesn’t have an email address? Email is very big part of our daily lives. It is also a very personal way to reach your target audience. Message from your friends, colleague, and family are sitting next to email updates from your company. With all the ways to interact with your clients, whether through social media, face to face, or other media, it is easy to manage email marketing. If your enterprise is not actively creating a database of customer emails, you may have to set your business up for digital failure. But what exactly is email marketing?
Email marketing is an approach to reach your clients, audience or prospective clients through email who have given your organization explicit permission to contact them. With simple email marketing software, you can integrate database and implement segmentation technique in order to contract your focus to your most promising customers. Someone said, “With great power, comes great responsibility” this phrase absolutely applies to email marketing. That’s why email marketing works at its best when it is customized. Email can be personalized to client’s actions so that every communication is relevant to their interest.
Email marketing can be important for many reasons. For example, it is very important because it is highly adaptable. You can easily create the emails that you send to promote your brand so that they suit any requirement that you might have. You should target multiple different social media groups and adapt that content correspondingly. Since the IT world is growing constantly, you have to be able to respond hastily to changes that the marketing specialists present.
Whatever you think about the email marketing, the fact is that it can lead to higher lead conversions, boost sales and brand awareness for your small and medium business. Also, the truth why this kind of marketing is important for any business and should not be neglected and forgotten is that it is very economical. You can incorporate it into any kind of marketing strategy that your business, without having additional budgets.
There are many benefits of advertising yourself via the email. That’s why it is one of the most effective promoting tools that you have in your arsenal. Here are a few of benefits.
Email marketing allows business vendors to reach the highest no of customers at affordable rates or a rate of nearly nothing per mail. For small enterprise for a budget, this makes it a better choice than other marketing channels like TV, radio or direct mail. According to Shop.org and Forrester Research, it was found that 85 % US retailers consider email marketing one of the most efficacious customer acquisition tactics. If we compare with traditional marketing channel printing, postage etc. can take up a lot of efforts and cost for your direct mail campaigns. With emails, you can still create the same imagery with the added benefit of having follow-up information immediately available with one click to your site. Email promotion is the cheapest method for marketing, so all you need to do is hire someone who can manage your mailing lists and you will have a full marketing campaign.
Think about how many emails you write in a day. How easy it to do? Most of us can quickly write an email and simply click send. It doesn’t take a lot of your business resources or time to put together an email and send it off. In email marketing, what you have to do is segmenting your audience into lists, and sending each list a customized email message that resonates with your reader and can provide them with something of value.
When you write a post for one of your social media platforms, you address your viewers as a whole but by using email marketing, you can address people individually by name, separate specific topics only for a specific member of your list. You can also simply choose who receives it and who doesn’t and this approach allows you to target the audience you want. In email marketing, one can easily customize their emails to a segment of the population, to a buyer persona or current season of the year.
Don’t take it wrong, social media optimization is an extremely important factor in any business’s marketing strategy. Social media is a great way to interacting with your customer and establish your personal relationship with them and because of that, it is a first step towards reaching your ultimate goal – the conversion. But when it comes to converting people into members, customers, email marketing is the best way to go. Some people think that with the increasing popularity of social media channels, email may be pushed to the side, but you know very well that almost every social media accounts require an email to be set-up. The Huffington Post reported that 85% of people online send and receive emails around the world and 63% communicate via social media. So if you are not using email as a part of your online marketing strategy, you are missing out on a platform that a majority of the world uses.
So, to sum up, even though email marketing is being generally neglected because there are other ways to advertise your company online, it should never be underestimated. There are several reasons for sticking to this tested and tried marketing strategy, as running an effective email marketing campaign will assist your business’s cause in more than one way. You just need to make sure that you hire a right person for this work and your business will definitely reach new heights.