Why Email Campaign?
If you haven’t been living under a rock, you must have received at least one email that has informed you about the latest sale or the new products on offer. If not sale offers, you must have definitely received emails that solicit your assistance or donation for a charity. You might have at least found a few emails residing in your junk mailbox that has assured you about your 1 million Euro jackpot winnings. All these emails are examples of well-crafted email marketing campaigns that have been designed to get you to sit up and notice. You will read below what an Email Campaign comprises of and why it is one of the marketer’s favorite methods of communication.
Why email campaigns? – Email campaigns have a way of sitting right there in your inbox and waving “Hello” to you when you log into your mailbox. These email campaigns with clever subject lines have been designed to force you, the consumer, to open that email and go through its content. The strength of email campaign lies in the fact that it is personal and reaches the desired audience group directly. Email campaigns are the favored way to go for many marketers and here’s why:
- No distractions: With every other medium of advertisement, there is a likelihood that your message will not reach the desired audience. There can be distractions and your likely customers might end up not seeing your marketing campaign at all. Email campaign ensures that your message reaches those people for whom it was intended, thanks to email subscription list.
- Cost effective: That email lying in your mailbox might look like half the glitter box was spilled on it, but it still would be cost effective when compared to the hoardings, newspaper advertisements and television and radio ads placed. Email marketing is one of the most cost-effective ways to inform your customers about the services offered.
- Repeated reminders and call to action: Email campaigns work wonders to ensure that the products, services, and the subject being discussed stay on top of the consumer’s mind. The email stack ensures that they are introduced to the concept, informed about it and asked to make a choice over a series of emails sent. The success of an email campaign lies in the fact that it acts as a reminder of sorts without being nagging.
- The personal touch: Email campaign is the marketer’s way of having a direct conversation with you. Not really the “Hi, Let’s have coffee” variety but the one where they customize a template to suit your preference. This small step goes a long way to ensuring a long lasting relationship is established with their future consumer, aka, you.
Email marketing campaign is a great way to gain attention and momentum. However, you need to ensure that you are always respectful of your consumers’ privacy. Also, do not send too many emails as you will be easily directed to the Spam folder in this case. Remember that you’re not the only wise guy who chose to email them and so make an offer that they will find hard to resist. All you need to do is spend some time identifying and understanding your target audience so that you can use email marketing campaign in the most effective way.
