B2B email marketing is considered as the most effective communication channel between businesses. Though in today’s crowded inboxes, you might find it difficult to stand out and ensure that your message is heard. So, if you’re struggling with low performing B2B email marketing campaigns, we’ve listed below the most effective B2B email marketing examples for your business to grow like never before.
1. Welcome Email:
Are you making the first right impression? The fact that you need to send a welcome email to your subscribers is no brainer. A welcome email is the first friendly exchange that you need to send to your new subscribers and it should always begin with a warm introduction as it reflects your company’s personality. It not only sets the pathway for the future communication but also encourages them to engage with your business.
Advantages: Makes a great first impression, Offers the chance to capitalize on sales, keep your audience engaged and provide value for your customers.
2. Curated Email Content:
The only reason that your customers are sharing their contact details is their belief that you will offer them value. Don’t let your email campaigns sound like self-interested. Engage your customers with something unexpected. Content curation is all about aggregating, discovering and gathering relevant information and sharing it with your customers in a most targeted, optimized and engaging way.
Advantages: Increases industry knowledge, establishes credibility and trust, builds brand loyalty, improves brand voice and increases brand awareness.
3. Product’s Features and Benefits:
Explain why your product or service is essential. Demonstrate how your product can make the recipient’s life better. Make them feel confident and secure about your product to motivate them to act. Keep the reasons short yet powerful. Present facts and figures and use statements that encourage positive results. Use videos, images, and info graphics that showcase your products benefits and features in the most engaging way.
Advantages: Increases product awareness, Establishes trust in the product, Sales Growth
4. Announcements:
Updated your website? Released new product? Has your business won any award or recognition? Announcements emails are a great way to create excitement among your existing users and win back inactive users. The main purpose of such emails is to share your company’s important news in a clear, concise way so make sure that it is not distracted with the other information.
Don’t forget to lead your readers to the next step. Whether it’s to sign up, watch a video or redirect at some other link, make that clear.
Advantages: Increases audience engagement, website traffic and product sales
5. Newsletter:
Give your subscribers relevant information in an easy-to-navigate email template. An effective newsletter can help your business connect with your potential customers and increases sales. People prefer buying from the companies they trust and there is no doubt in saying that one of the most effective ways to build trust is by providing relevant content in Newsletter. The content depends on the business’s industry.
Advantages: Drives sales, Connect with your customers, Boosts your social media following and Increases website traffic
6. Free Trial Email:
Free trial emails have never been more necessary. A free trial is one of the only ways to let the product sell itself. Providing your customers with the free trial lets them experience its first hand. It is one of the most effective ways to convey your product value and get your potential customers imagine themselves benefitting from it. The most effective way to send the free trial email is when someone signs up for your product. Regardless, if the user has to install, download or login, use only one call to action.
Advantage: The most effective way to convert trials into paying customers.
7. Deals and Promotional Emails:
Offers, coupons, discounts and deals!! Offering attractive deals can be a powerful weapon to increase your conversion rates. These campaigns works wonder in driving direct sales and revenues to your business. Whether you announce the launch of new product, free shipping, showcase the latest arrivals or offer discounts, these emails can surely increase the sales of your product. While creating a promotional email, ensure that the offer is clear and make the email is short and simple. You can make an engaging graphic to promote your deal.
Advantages: Drives more sales and business
8. Events:
Planning a business event or webinar? Email Marketing is a great tool to drive the crowd to your upcoming event. One of the biggest hurdles in events planning is how to get the people to attend? An effective email marketing strategy can help drive attendance and make your event successful. When you’re sending an email for your next event, make sure to include 5Ws in it; Who, What, When, Where and Why. Remember that the main aim of your email should be to register for the event. So make sure that your call to action is clear and identifiable.
Advantages: Reach more audience, Quick and Easy Registration, Automatic confirmation Email and Real time reports.
9. Greetings and Wishes
Holidays and festivals are the great way to engage with your audience. As said small efforts count, send short e-cards to deliver the best wishes to your clients. GIFS works great for the Christmas, Halloween, Easter and New Year. Ensure that while sending holiday messages or greetings; refrain from any sales or marketing messages.
Advantages: Builds Good will of the organization.
The main role of B2B email marketing campaign is to provide the clear and cost-effective marketing channel. Emails play a vital role for the businesses in gaining ROI, enhancing lead generations and client retention. By delivering engaging information snippets to your client, you can not only build a strong client base but also establish a leadership in your business.
The next time you plan an email campaign, don’t forget to use one of these B2B email marketing campaign to help you engage your subscribers with interactive emails. Keep sending!
